Oklahoma State University launches dynamic online video system, OStateTV

Published Sep 25, 2012

STILLWATER, Okla., September 25, 2012 — Oklahoma State University is making it easier than ever to view video that showcases its events, people, expertise and spirit with the launch today of OStateTV, available at http://OState.TV.

OStateTV is the one-stop source for OSU video, bringing together all OSU campuses, colleges and organizations, as well as students, employees and alumni, through a variety of online channels on one platform. Content is available across all devices: personal computers, tablets and smart phones.

“We’re excited to launch OStateTV, a digital video network which will enable us to showcase our great work here at Oklahoma State and to fulfill our land-grant mission of instruction, research and outreach,” said OSU President Burns Hargis.

“Video is a very effective way of us telling our story, and it’s a special story. It’s a special story of transforming lives all over this planet,” Hargis said. “Video enables us to connect with the OSU family; whether they’re students, or alumni, or donors or just friends of the university.”

Oklahoma State has partnered with thePlatform, an independent subsidiary of Comcast, and Hemisphere Interactive, leaders in online video, to develop OStateTV.

”Oklahoma State is at the forefront of innovation with the launch of OStateTV,” said Marty Roberts, senior vice president of sales and marketing of thePlatform. “Through thePlatform, OSU is leveraging the same high-quality video publishing system used by many of the most prominent media and entertainment companies in the world, in order to create a compelling custom video experience for their students, alumni, and fans.”

“Universities are creating more valuable content across more areas of study and interest than most major media companies,” said Ken Ruck, president of Hemisphere Interactive. “This partnership with Oklahoma State is creating the most powerful video distribution system for the university space.”

OStateTV also will serve as a valuable laboratory for OSU School of Media and Strategic Communications students, who will provide content, including regular video projects for classroom work and a regular student-produced sports show.

“OStateTV provides our students a broad, leading-edge outlet for their work, but just as importantly, it offers hands-on, day-to-day experience in the latest form of video production and distribution,” said Derina Holtzhausen, department head, OSU School of Media and Strategic Communications.

With today’s launch, OStateTV is introducing more than 30 online channels of content. Users can access content via topics — such as Arts, Humanities; Education, Learning; Human Health, Wellness; Research; Sports, Leisure — or through the various OSU campuses and colleges. Most of the channels feature an elegant preview video. Hargis provides an introduction to the system on the main OStateTV page.

OStateTV offers a unique video experience, utilizing social media, user generated content and feedback capabilities for advanced interaction and sharing. Users are encouraged to use the register link to sign up and fully engage with the OStateTV community.

OStateTV will feature many events live, beginning with a town hall meeting with Oklahoma Governor Mary Fallin on the campus of OSU-Tulsa Wednesday. Go to OState.TV for the town hall, scheduled for 11:30 a.m. Wednesday, Sept. 26.

The university will broadcast its Oct. 20 homecoming parade and its Nov. 1 OStateTEDx event live. It also will carry live athletic events, musical concerts, featured speakers and more.