Any legal information in this blog post is not to be considered legal advice and is for informational purposes only. In your quest to comply with applicable laws and regulations, please consult with your legal counsel.
You’d think that targeting a very specific demographic would make managing and publishing online video easier. You know who the audience is, so selecting content, advertising, and designing the experience should be simplified, right?
Not when it comes to kids’ online video. When customers with children’s content talk to us about using our system, they have specific issues that needed to be addressed. Some issues are UI-related: can our players be adapted for young hands and minds that needed easy-to-find-and-use controls? Other requirements are absolutes: our system has to allow the publishers to comply with their legal counsel’s recommendations for entertaining children online.
There’s a lot to be aware of when you’re showing children’s programming, so stay up to date on the rules, as legislation can change at any time.
You’ll find that COPPA doesn’t just apply to children’s sites—it applies to any publisher who finds they also have children in their audience. If you collect information that reveals a user’s age to be under 13, then there are additional requirements, including the need to obtain verifiable parental consent before collecting personal information from that child. In addition, review and be aware that COPPA applies to sites in other countries that collect data from U.S. citizens under age 13.
Designing for kids
In addition to adhering to the applicable laws, creating web video interfaces for kids adds another layer of challenges. Younger kids have less patience, aren’t as likely to scroll pages, and can be easily distracted by other page elements outside the player. Okay; you could say that quite a few adults have these issues as well. But they happen to a greater degree with children.
Some things to consider when designing a kids’ broadband player:
There are a lot more issues around designing players for children. Check out the current research and review other sites’ UI and players for ideas.
thePlatform covers the bases
So how do you solve these challenges? Customers showing kids’ content have found that our media publishing system (mps) and Player Development Kit (PDK) gives them the best tools for creating kid-friendly players.
Finally, keep your young audience engaged with compelling material and great presentation. The PDK is made for this. Check out the impressive players our customers developed, and you’ll get the idea. Makes you want to be a kid again, doesn’t it?
PBS Sprout’s The Sprout Sharing Show
4Kids’ Viva Piñata