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As web consumption skyrockets, will content owners maximize their broadband video's earning potential? Advertisers want inventory and users want new and popular video, but media companies who control distribution too tightly will roadbloack their ad revenue and viral video growth. In his ScreenPlays article, Long Leash Empowers ROI Across the Long Tail, thePlatform CEO Ian Blaine outlines how freeing up content to go wherever it benefits the owner can provide the trusted distribution environment that advertisers are looking for.
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