A complete TV Everywhere solution

thePlatform provides the tools you need to bring consumers’ TV subscriptions from TV Service Providers to Programming Networks. Our authentication and authorization technologies handle all the end-user entitlement processes while ensuring that TV Service Providers’ and Programming Networks’ agreed-to content rights are honored.

Adding premium content to Programmer Network sites

Programming Network sites who want to add premium TV Everywhere content must pass subscriber credentials to the cable system to gain access to consumers’ subscription profiles. This profile data tells sites what content users can access and when. Unfortunately, each cable system often has a unique authentication scheme with its own requirements and protocols. In addition, TV Service Providers often have different channel lineups and subscription packages, which means that different content may be available to different customers at different times.
thePlatform’s tools make sense of all these disparate systems and requirements. Our Authentication Adapters, extensive policy services, and video content management services map customer profiles to appropriate content at appropriate times, simplifying the whole process.

Authentication

Authentication Adapters simplify the task of managing credentials and authenticating consumers. The adapters translate the consumer’s login credentials into the format required by each TV Service Provider’s authentication system so that Programming Networks can avoid the problems of integrating with multiple billing and management systems.

Authorization

thePlatform’s extensive policy management services validate consumers’ authorization to watch the content that they select. Our system verifies alignment between the video, the TV Service Provider’s channel lineup, and the consumer’s subscription package. This ensures that media rights associated with individual shows-such as airdates, geographic restrictions, and other business polices-are enforced.

Our video management system also maps cable systems’ varied channel IDs to each other, as the same show might be identified differently across providers. Programmers then don’t have to figure this mapping out themselves, and it reduces the maintenance effort moving forward.

TV Everywhere for TV Service Provider’s web portals

TV Service Provider’s often have successful web sites for audiences to find more information about cable services, featured products, and scheduling details for favorite shows. Many TV Service Provider’s want to add TV Everywhere features to their own web sites so that subscribers can watch premium content in a manner that is complementary to how Programming Networks pay for this content in traditional TV models.

TV Service Providers can use thePlatform’s array of video content management products and features to manage their video sites. They can give subscribers premium content online while retaining subscription package boundaries, and use our playback, delivery, and discovery tools to complete their solution.

A full lineup of TV Everywhere services

In addition to our Authentication Adapters and authorization services, thePlatform offers the following to round out your TV Everywhere initiative:

  • Content discovery
  • Video management
  • Content delivery
  • Advertising policies
  • Players and branding
  • Reporting

To learn more about how thePlatform can help you deliver TV Everywhere content on your site, download our TV Everywhere Certification Guide.