mpsBusiness
Fuel revenue with flexible policies and DRM
mpsBusiness helps content providers, broadband media sites, and mobile businesses increase broadband video revenue with a suite of tools to create flexible content and user policies, protect media, process transactions, and dynamically insert ads. You're not stuck with a predefined path to revenue generation that inhibits your ability to adapt to evolving standards and take advantage of market opportunities—mpsBusiness gives you the versatility you need to maximize your business.
Benefits
Flexible policies
- Command your content. Set rules on when and how content is available, who can access it, when it expires, and what delivery methods are allowed.
- Call the shots on end-user access. Create licenses that control per-user aspects of media delivery, including number of plays, prices (with optional coupon codes), expiration dates, and geographic restrictions.
Media security
- Protect with DRM. Enforce end-user licenses policies through Windows Media Digital Rights Management (DRM) file encryption.
- Know who's at the gates. Check end users against our hosted user database or the LDAP directories on your own server.
- Obfuscate those links. Generate links with embedded Public ID controls, unique, random strings that make it impossible to guess what the link points to, or what other related links might look like.
Fortify streaming URLs. mpsBusiness supports Akamai and Limelight Networks one-time-URL technology. A new URL is issued whenever a user accesses the streaming content, preventing unauthorized sharing.
Revenue generation
- Track user activity. Our transaction database tracks users each time they make a purchase, get a license, or renew. Use integrations with VeriSign Payflow Pro and PayPal Business accounts provide payment processing, or use other payment gateways for processing.
- Add ads on the fly. Automatically insert ads from your campaign management system with dynamic playlists. Use third party ad systems such as DoubleClick and Lighteningcast, or use other ad systems through the Synchronized Multimedia Integration Language (SMIL)-based interface.
- Quantify usage for better business. Track and measure usage to integrate detailed data into your business intelligence systems.
How it works
- Apply policies to your content.
Set rules on when content is available, who can access it, when it expires, and what delivery methods are allowed. - Control end-user access.
Set end-user permissions for number of plays, prices, expiration dates, geography, etc. - Secure your media.
Enforce policies through Windows Media DRM (Digital Rights Management) file encryption, obfuscate links, and issue new URLs whenever a user accesses the streaming content to protect it from unapproved viewing. - Integrate advertising.
Insert ads from your campaign management system with dynamic playlists. Use third party ad systems through the synchronized multimedia integration language (SMIL)-based interface. - Track and measure usage.
Track users each time they make a purchase, get a license, or renew. Create reports to evaluate your business processes.