thePlatform Unveils Flash-based Video Portal Technology
Press Release, April 25, 2006
Las Vegas (NAB2006). thePlatform, the leading provider of digital audio and video publishing solutions, today unveiled MPS FLASH Portals, which make it simple for content owners and distributors to publish their broadband video into a Flash-based experience that is advertising and syndication enabled. An extension of thePlatform's award-winning Media Publishing System (MPS), MPS FLASH Portals provide content owners and distributors with a customizable Flash template that makes it easy to manage and monetize all forms of digital video through their own branded services and via affiliate syndication. thePlatform is demonstrating the new technology at its booth (No. SL1210) at NAB2006, the National Association of Broadcasters' annual convention, April 24-25 in Las Vegas.
MPS FLASH Portals are designed to flexibly accommodate the needs of content owners, who can customize each template with different colors, branding and visual effects, or use them as a foundation to create a completely unique video presentation. The software also gives content owners the ability to limit the number of syndication access points for more controlled distribution. With MPS FLASH Portals, content owners can dynamically insert ads with sophisticated ad placements tools that are pre-integrated with leading ad inventory management systems such as LightningCast and DoubleClick's Dart for Publishers. In addition, thePlatform has enabled support for automatic transcoding of digital video files into Macromedia/Adobe Flash 8. This gives content owners easy access to a popular new format along with current favorites, including Microsoft Windows Media.
"We've proven the value of MPS by managing the delivery of billions of audio and video files for some of the world's best-known media companies," said Ian Blaine, co-founder and CEO of thePlatform. "Our customers have depended on us to provide rock-solid media management and publishing tools for their video services. Now with MPS FLASH Portals, we're extending the functionality of MPS to embrace the consumer experience in our signature fashion. That means flexibility, scalability and total control of the business model and branding for our customers."
About thePlatform
Headquartered in Seattle, thePlatform™ is an industry-leading provider of digital media publishing solutions. The company's flagship product, thePlatform Media Publishing System™ (MPS), is a comprehensive solution for media, entertainment and enterprise customers. With thePlatform MPS, customers can publish digital media anywhere - over any network, to any device. Leading customers include Bank of America, CNBC, Comcast, Court TV, Microsoft, National Geographic, Scripps Networks, The Wall Street Journal Online and Verizon Wireless. Custom feature enhancements and seamless systems integration are a simple matter using thePlatform's Web services MPS-SDK. For more information, visit www.theplatform.com.