thePlatform to Manage Mobile Video Content for Helio
Company expands services for wireless carriers and content companies
Seattle/Orlando, March 26
thePlatform, the leading "white-label" broadband and mobile video publishing software company, today announced a new agreement with Helio to aggregate and manage the carrier's rich portfolio of mobile video content. Helio's full line-up of content providers will have access to thePlatform's system for uploading, scheduling, and managing video.
This new agreement builds upon the growing number of wireless carriers and content companies that rely on thePlatform for a proven means of delivering video and music services to millions of mobile consumers.
"Helio is on the cutting-edge of delivering compelling multimedia experiences to mobile consumers," said Ian Blaine, CEO of thePlatform. "As such, they needed a simple and proven way to receive and manage video from dozens of content providers for delivery to consumers. We're very pleased to be supporting their efforts."
Serving both carriers and content providers
For wireless carriers and MVNOs, thePlatform provides full-scale digital music and video management and publishing services, which enable service providers to receive and manage files from numerous content partners. In this model, thePlatform serves as centralized aggregator for managing content. In addition to Helio, thePlatform also manages the back-end video platform for Verizon Wireless' V-Cast service and the music and video services for Amp'd Mobile.
For digital content owners, thePlatform can serve as centralized distributor to publish content to multiple mobile carriers simultaneously. thePlatform's "mpsConnect" service enables content companies to upload a digital media file once, instead of having to work through each carrier's distinct requirements. thePlatform takes the files and automatically formats them to meet the specific requirements of each carrier and their different handsets.
Wireless carriers and content companies interested in more detailed information should visit www.thePlatform.com.
About thePlatform
thePlatform™, a subsidiary of Comcast, is the best-in-class broadband and mobile video ASP for content providers, broadband media sites, and mobile businesses. From a set of end-to-end products to a customized system, our proven technology supports diverse business models with a scalable, intelligent approach to solving customers' unique broadband and mobile video publishing needs. thePlatform's customers include ABC News, Amp'd Mobile, CNBC, College Sports TV, Comcast Interactive, Hearst, Microsoft, the Oxygen Network, PRIMEDIA, Scripps, Ruckus, Vongo, Telstra, Verizon Wireless, and dozens of other companies Learn more about thePlatform at www.theplatform.com.