adap.tv Partners with thePlatform to Integrate Online Advertising into Single Digital Media Publishing Solution
San Mateo, CA (May 14, 2007)
adap.tv, a unique online video advertising platform that allows publishers and advertisers to match relevant advertising with online video content, today announced a strategic partnership with thePlatform, a leading provider of broadband video management and publishing services. Customers of thePlatform's media publishing system can use adap.tv's advanced technology to place relevant, viewer-friendly ads in real time, providing publishers with additional revenue from their broadband video.