Blog
Speaking terms: Video management, the CMS
Posted By: Jordan Friedman | Posted: 11.3.2009
If presenting video content to your online audience is the core of your business model, then chances are you are using a traditional web content management system (CMS) and a video management solution (VMS) in tandem. Both systems are highly specialized for what they do, but until recently they haven’t been well integrated, leading to overly manual processes, sub-optimal workflow, and degraded consumer experience.
Build your own iPhone web app
Posted By: Nathan Rohm | Posted: 10.21.2009
thePlatform wanted to make the mobile development process easier by providing something that our customers could use to get their feet wet delivering mobile content without having to build a traditional iPhone custom application themselves.
Increase newsletter audience and site traffic with embedded video
Posted By: Jordan Friedman | Posted: 10.12.2009
Including video in your email can be a great way to increase audience engagement with your content. Streamed video in email enables true multi-channel digital marketing, where marketers can mix the web "pull" and the email "push" video tactics to drive more user interaction.
Maximize ad revenues with Acudeo ad policies
Posted By: Nathan Rohm | Posted: 10.6.2009
Managing ad policies can be a headache. With so many ad formats, networks, servers, pattern options, and playback options to integrate and manage, many video providers find it difficult to conceptualize and optimize the entire ad policy process.
Effective Online Video Advertising
Posted By: Jordan Friedman | Posted: 10.1.2009
Our friends at ScanScout recently paid us a visit at our headquarters in Seattle to show us the updated integration between their ad solution and our Player Development Kit (PDK) 4 via a simple plug-in. It was great to get their perspective on how to build a successful ad-revenue business for professionally produced online video.