Associated Press Chooses thePlatform
We are excited to welcome the Associated Press (AP) as the latest customer of thePlatform’s media publishing system. AP’s needs represented a unique set of challenges that our system was ideally designed to fulfill. AP works with thousands of newspapers, radio stations, television broadcasters and websites across multiple geographic areas. In such an environment, AP strives to maintain the highest quality reporting, which is reflected in its massive reach and its 49 Pulitzer Prizes. They needed a system that was proven, flexible, and that could grow with them as they expand their broadband video capabilities.
thePlatform provided the solutions AP needed, including:
- Use of our publishing workflow solutions that will allow AP users to manage, apply business policies and syndicate video via a number of scenarios.
- thePlatform’s advertising integrations and our ability to define ad policies for both local and national campaigns.
- Our Feeds Service in a custom and enhanced capacity to deliver content to their affiliates in an efficient and standards-based manner.
- The Player Development Kit (PDK) which will be co-branded for different websites.
Finally, AP is taking advantage of thePlatform’s open ability to adapt to our customers’ needs as they grow. As AP wants to take advantage of improving video technologies, or address new business opportunities, thePlatform will be there to support them.
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