Adaptive Publishing with mpx Beta
One of thePlatform’s strengths over the years has always been our ability to help you get your videos to the proper destinations. We’ve helped many of the largest media companies in the world using thePlatform’s Connectors, feeds, and video player syndication tools in order to publish media to outlets all across the web and device spectrum. In the process we’ve learned what it takes to get video publishing done.
Video publishers have many elements to consider when publishing including:
- What file formats and settings are you starting with?
- What kind of format and settings does your content need to be in?
- What type of device or player you are distributing to?
Each of the elements has factors that need to considered including video format, thumbnail format, file location, content labels, and more. A smart publishing process understands each element listed above and provides you ability to adapt to whatever content situation you face.
Introducing Publish Profiles
With mpx Beta, we took all of our learnings into account when we developed Publish Profiles. Publish Profiles promise to save time and effort for our customers, while improving the overall quality and consistency of the video publishing process.
Distributing to different outlets
At the most basic level, you can use Publish Profiles to prepare all the media files that you need to publish media. With a few clicks, you can generate any video, thumbnail, or other files required to distribute to nearly any outlet including mobile devices, set-top boxes, and video destination sites.
An administrator can set up Publish Profiles for multiple outlets. In the example below, several Publish Profiles are available that the administrator of the account has already set up. An editor can then select the appropriate location for the selected media file(s), click ‘Publish,’ and the Publish Profile goes to work behind the scenes.
Start with the end-point
When we built Publish Profiles, we considered the end location first. We looked at what is needed by the outlet you are trying to reach and worked backwards. We built a system that programmatically processes through all the steps required to get videos ready for a particular destination including file creation, video transcoding, thumbnail generation, and file movement.
For example, in the Publish Profile below, the system will generate multiple versions of the same file for a variety of playback scenarios including high, medium, and low bandwidth situations, and then move those new files to the appropriate storage location.
Programming in adaptability
One of the keys to success in the Publish Profile is adaptability. Each Publish Profile works to deliver the desired file with the minimum amount of work (and re-work) by you and the system.
In the example below, the system looks first to see if the file exists in its required format. If found it moves that file to the right location and is ready to go. If not, the system then looks for a mezzanine file that it can be transcoded and moved to the right location. If there is no mezzanine file, then it looks for any other video file to work with. The whole process is all automatic and completely customizable by the creator of the Publish Profile.
Find out more about mpx Beta on our web site, by contacting sales@thePlatform.com for a trial account, or (for existing customers) by contacting your Account Manager today for access.
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