What is an "open approach" all about? It means connecting your business to the service you need, whether it's a set of end-to-end products and services, a customized system, or some combination of these two paths.

This presentation explains the major industry developments that have had an impact on how we've designed our media publishing system and incorporated the best practices of an open approach.

We also show the value of this approach by discussing real implementations and integrations we have deployed in the broadband video space.

We would be happy to walk you through this presentation personally as well. If you'd like a personal demonstation, please contact us.

Please complete this form to download our webinar presentation.

SEATTLE, WA / PALM DESERT, CA -- MAY 13, 2008

PBS announced today that it has chosen thePlatform to power its new online video initiative that will significantly increase the amount of PBS video available on both pbs.org and local PBS station Web sites.

PBS will use thePlatform, the leading broadband video management and publishing company, to publish and manage its national broadband video programming on its Web sites, including pbs.org, pbskids.org, pbsparents.org and pbsteachers.org. The agreement also allows PBS to enable online video distribution of national programming to PBS member stations and their respective Web sites. In addition, local PBS stations will have access to thePlatform's publishing system and video player technology to publish locally produced content to their individual Web sites and to make it available to other local PBS stations. The announcement was made by Jason Seiken, PBS Sr. VP, Interactive, at PBS' annual Showcase meeting in Palm Desert, Calif.

"We've already rolled out hundreds of hours of video on pbs.org, and it's proven to be tremendously popular, as shown by the 1.2 million streams of the recent FRONTLINE program 'Bush's War,'" said Seiken. "Using thePlatform's technology will allow us to execute on our far-reaching video strategy and considerably increase online video on both pbs.org and local PBS station Web sites."

"PBS has a proud history of offering important, high-quality programming across the country," said Ian Blaine, CEO, thePlatform. "We're very proud to be serving as the back-end publishing system for their broadband initiatives and look forward to helping local and national PBS audiences enjoy newly available broadband video."

Hundreds of companies use thePlatform to manage billions of video plays every year. thePlatform's system manages the entire logistics process behind the publication of broadband video from the content owner to the consumer. Media companies and video sites rely on thePlatform's services to manage their media, generate revenue from their content, syndicate media to outlets and create unique broadband video players.

In addition to PBS, thePlatform provides online video publishing and management for a host of well-known consumer brands including: BBC, Corus Entertainment, CBS College Sports, CNBC, Comcast, Gannett/USA Today, Fancast.com, Helio, HIT Entertainment, PBS KIDS Sprout, Sony BMG, The Hearst Corporation, Verizon Wireless, Vongo and numerous other media companies.

For more information, visit www.theplatform.com or www.pbs.org.

Visit the CableNET showcase

At The Cable Show, thePlatform will be participating in CableNET, a new technology showcase co-sponsored by CableLabs® and NCTA which offers hands-on experience with many of the most exciting content, services, and applications.

In the CableNET showcase, thePlatform will demonstrate a delivery framework jointly integrated with Cisco Systems that gives service providers a mechanism for seamless delivery of broadband video to multiple screens. Additionally, thePlatform will exhibit technology that helps cable operators and programmers quickly create a branded, customized broadband video channel that can also manage the entire logistics process and enhance the overall online video experience.

Attend the session on multi-screen content delivery

While you're at the show, be sure and catch the panel session our CEO Ian Blaine is moderating on the 22nd. At Here, There and Everywhere: Strategies for Multi-Screen Content Delivery, network executive panelists will discuss approaches for delivering to additional destinations beyond the living room TV.

To book a meeting with thePlatform during The Cable Show, contact our sales team.

GluTV (www.glutv.com), a new online video service offering premium Indian television, music videos and Bollywood movies, today announced that its website, currently in beta, is being powered by three industry-leading infrastructure providers - Akamai, the leader in powering rich media, dynamic transactions and enterprise applications online; SpotXchange, the leading online video advertising network; and thePlatform, the leading broadband video management and publishing company.

GluTV is the first Internet site to offer licensed, premium Indian programming, with thousands of full-length shows available on a high-quality full screen, without pop-ups, downloads, or the risk of computer viruses. The service does not require long-term contracts and will be offered at a fraction of the price of cable or satellite. GluTV's launch is set for later this summer, but it is currently accepting a limited number of beta subscribers at www.glutv.com.

"To achieve our goal of bringing high-quality Indian movies and television to the 20 million Indians living outside of India, we needed best-in-class infrastructure solutions that were scalable, flexible and reliable," said S. G. Sangameswara, C.E.O. and co-founder of GluTV. "Akamai, SpotXchange and thePlatform have helped us set a new standard in Internet video delivery and create a powerful entertainment and advertising platform; we are very pleased to have them on the GluTV team."

"Delivery of crisp, clear, TV-like video is central to GluTV's value proposition and we are delighted that they've chosen Akamai to power their site," said Tim Napoleon, Chief Strategist Media & Entertainment at Akamai. "By leveraging Akamai's global distribution and delivery platform, content is being delivered seamlessly. This is how video on the web is supposed to be experienced."

"GluTV is an entertainment breakthrough for 20 million people around the world who watch Indian movies and television, but it's also an incredible example of the huge advertising potential available if you aggregate highly desirable niche audiences in one giant global market," said SpotXchange President and CEO Michael Shehan. "We are very happy GluTV chose SpotXchange as their targeted advertisement provider and we're looking forward to working with them as their business grows."

"GluTV provides an extensive catalog of unique and compelling programming for its online audience," said Marty Roberts, Vice President of Marketing for thePlatform. "Even in beta, GluTV has thousands of programs, and we're extremely pleased that they selected us as their back-end management and logistics system for publishing their video to consumers."

About GluTV
GluTV is the first Internet site to offer licensed, on-demand Indian movies, television shows, sports, news, music videos and regional programming to the 20 million Indian's living outside of India. GluTV features the latest premium Indian programming, with thousands of full-length programs on a high-quality full screen, without pop-ups, downloads, or the risk of computer viruses. For more information, please visit www.glutv.com

About Akamai
Akamai® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. An S&P 500 and NASDAQ 100 company, Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.

About thePlatform
thePlatform™, a subsidiary of Comcast, is the leading broadband video management and publishing company. Media companies and video sites rely on thePlatform's services to manage their media, generate revenue from their content, syndicate media to outlets, and create unique broadband video players. Hundreds of media companies use thePlatform to manage billions of videos every year. Customers include BBC, CNBC, CBS's College Sports TV, Comcast, Corus Entertainment, Gannett, Helio, HIT Entertainment, PBS KIDS Sprout, Sony BMG, The Hearst Corporation, Verizon Wireless, Vongo, and numerous others.

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers' Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Blinkx, Lycos, Voxant, LiveVideo.com, NeoEdge, United Press International and others.

LOS ANGELES and SEATTLE, April 8, 2008

CelebTV.com and thePlatform today announced a partnership to manage and publish video and associated advertising on the CelebTV.com site and help to efficiently syndicate television-quality video content to CelebTV's premiere broadband partners such as AOL Video, Comcast.net, iTunes, and YouTube.

"As demand for our entertainment video news has grown, we needed a more flexible and scalable back-end system that could grow with us," said Dana Golden, Vice President and General Manager of CelebTV.com. "Our content is increasingly viewed on leading websites around the world, and thePlatform gives us a simple and efficient means to publish and syndicate video to those sites."

Since launching in February of 2007, CelebTV.com has quickly become a top destination for breaking celebrity news. Viewers have watched more than 350 million on-demand videos, which include 12-14 two-minute segments offered each day. CelebTV.com uses close-up camera angles and enhanced graphics to maximize the viewing experience on a smaller screen.

"CelebTV.com is a powerhouse in the celebrity TV news genre, and we're very pleased to assist them as they expand their reach across the web," said Marty Roberts, VP of Marketing for thePlatform. "Whether managing their online video and digital advertising assets or utilizing the existing technical integrations we already have with their distribution partners, we're committed to helping CelebTV.com continue its impressive growth."

thePlatform's system manages the entire logistics process behind the publication of broadband video from the content owner to the consumer. Media companies and video sites rely on thePlatform's services to manage their media, generate revenue from their content, syndicate media to outlets and create unique broadband video players. Hundreds of professional media companies use thePlatform for their online and mobile video needs, handling billions of videos requested by consumers every year.

In addition to CelebTV.com, thePlatform currently provides online video publishing and management for a host of well known consumer brands including: BBC, Corus Entertainment, CNBC, CBS's College Sports TV, Comcast, Gannett, Helio, HIT Entertainment, PBS KIDS Sprout, Sony BMG, The Hearst Corporation, Verizon Wireless, Vongo, and numerous others. Media companies interested in publishing or syndicating their video across the web and mobile phones should visit www.thePlatform.com.

thePlatform, the leading broadband video management and publishing company, today announced an agreement with Corus Entertainment to deliver broadband video through a number of Corus' entertainment portals. Corus is a leading Canadian-based media and entertainment company with various holdings in specialty television. With this deal, thePlatform provides broadband video management support for TreehouseTV (http://treehousetv.com), Canada's only national TV network for preschoolers; YTV (http://ytv.com), Canada's leading youth network; and WNetwork (http://www.wnetwork.com), the number one specialty network for women.

In addition to managing Corus' online video across their branded websites and aggregating content from outside providers, thePlatform is syndicating Corus' original programming to other destination sites. Also, Corus is using thePlatform's mpsPresent Player Development Kit to develop and deploy custom Flash-based players across each of their entertainment portals. Clips and full-length programs of popular Corus video are now generating more than 4 million views per month through thePlatform system.

"Corus continues to innovate and develop its online destinations, and has now deployed a number of successful online video destinations," said Marty Roberts, Vice President of Marketing, thePlatform. "We're pleased that by using thePlatform, they are able to easily manage, syndicate and monetize their online assets."

In addition to Corus, thePlatform currently provides online video publishing and management for a host of well known consumer brands including: BBC, CNBC, CBS's College Sports TV, Comcast, Gannett, Helio, HIT Entertainment, PBS KIDS Sprout, Sony BMG, The Hearst Corporation, Verizon Wireless, Vongo, and numerous others.

thePlatform's system manages the entire logistics process behind the publication of broadband video from the content owner to the consumer. Media companies and video sites rely on thePlatform's services to manage their media, generate revenue from their content, syndicate media to outlets and create unique broadband video players. Hundreds of professional media companies use thePlatform for their online and mobile video needs, handling billions of videos requested by consumers every year.

Media companies interested in publishing or syndicating their video across the web and mobile phones should contact us here.

As the market for professionally produced online video has matured, so too has the need for media companies to incorporate highly flexible, open and robust methods that help them keep pace. Today, thePlatform, the leading broadband video management and publishing company, announced the broadband video industry's largest collection of pre-integrated partner technologies and an open approach for assisting media companies with their online and mobile video initiatives.

thePlatform's customers benefit from the widest choice of pre-integrated partner services and technologies to support their unique business needs. Companies participating in thePlatform Framework, the company's premier partner program, span the entire ecosystem of online video, including: advertising campaign management systems, ad sales networks, content delivery networks, content protection, media formats, transcoding engines, payment processors, syndication outlets and video search. In addition, customers can easily use their own in-house digital asset management system, customer relationship management and other back-office applications in conjunction with thePlatform's system.

"Every media company has its own unique vision for online video, and they are becoming less tolerant of technology constraints or specialized vendors that inhibit their growth or agility," said Ian Blaine, CEO of thePlatform. "Our customers want the ability to trial new technology and choose the best vendors without dramatically impacting their operations. thePlatform framework addresses this need with a robust menu of pre-integrated solutions that give them flexibility to easily create the optimal solution. No other broadband video management company has our open approach to partners or proven history in the space."

"thePlatform and Cisco are collaborating on the creation and deployment of streamlined web-video management, distribution and delivery platforms enabled by the Cisco Content Delivery System," said Paul Bosco, Cisco vice president and general manager of video and broadband initiatives. "We are also focused on convergent platform extensions supporting the fusion of web, television and user-generated content built around the consumer media experience across the growing number of wired, wireless and mobile devices in our lives. We welcome the opportunity to be a founding member of thePlatform's ecosystem program and to continue our engagements with innovative customers worldwide."

The Ecosystem
thePlatform Framework gives technology companies full-featured software development kits, engineering support, training, and development sandboxes for a quick implementation. Companies participating in thePlatform Framework include:

Advertising & Monetization

• Adap.TV
• BlackArrow
• CSG Systems
• DoubleClick
• Lightningcast
• Panache
• PayPal
• ScanScout
• SpotXchange

Content Delivery

• Akamai
• BitGravity
• Cisco Systems
• Edgecast Networks
• GridNetworks
• Highwinds
• Internap
• Limelight Networks
• MediaMelon
• OnStream Media

Playback Experience

• Apple Corp.
• Adobe Systems
• Microsoft Corp.
• Move Networks

Transcoding

• Digital Rapids
• On2
• Rhozet
• RipCode
• Telestream

Content Syndication

• AT&T
• Clearspring
• Comcast.net
• GoTV
• iTunes Podcasts
• MobiTV
• MSN Video
• Sprint
• Verizon Wireless
• Yahoo
• YouTube

Professional Services

• Ascertane
• Cypress Consulting
• Genex
• Online Video Service
• Schematic

Digital Asset Management

• ClearStory Systems
• North Plains Systems

Content Protection

• Microsoft Corp.
• Widevine Technologies

Additional companies will join the partner program in the coming months. Technology companies interested in participating in thePlatform Framework and utilizing its application programming interface (API) should visit www.thePlatform.com.

thePlatform's system manages the entire logistics process behind the publication of broadband video from the content owner to the consumer. Media companies and video sites rely on thePlatform's services to manage their media, generate revenue from their content, syndicate media to outlets and create unique broadband video players. Hundreds of professional media companies use thePlatform for their online and mobile video needs, handling billions of videos requested by consumers every year.

Media companies interested in publishing or syndicating their video across the web and mobile phones email us here.

Frank Smith at Contentinople recently caught up with our CEO Ian Blaine, and Ian relayed his views on the NBC/iTunes distribution agreement, content providers' broadband challenges, emerging online video standards, and other broadband video topics.

thePlatform, a leading "white-label" broadband video publishing company, announced today that it has promoted two executives from within the company's ranks to VP posts. Alex Glass will assume the role of Vice President, Operations and Marty Roberts has been appointed Vice President of Marketing.

In his new position as VP of Operations, Alex will manage the entire lifecycle of thePlatform's systems and networks, working to constantly improve the reliability and scalability of the company's services. As VP of Marketing, Marty will lead the company's marketing team and overall communications strategies, formulate messaging, launch new products and drive overall awareness of thePlatform's brand.

"Both Alex and Marty have been valuable assets to our team and have helped us achieve our success in the broadband video market," said Ian Blaine CEO of thePlatform. "Over the last year, thePlatform has seen a tremendous amount of growth and has signed a number of marquee customers, and we feel confident that Marty's and Alex's experience will benefit us as we continue to introduce new products and expand our customer base."

Before becoming the VP of Operations, Alex Glass worked with thePlatform as a Solutions Architect, the Director of Customer Service, and the VP of Client Services. Prior to joining thePlatform, Alex was with Digeo, Inc. where he worked as both a Project and Program Manager responsible for the deployment of an interactive television personal video recorder.

Before joining thePlatform, Marty Roberts held product management and marketing roles at RealNetworks and at GiftCertificates.com. During his 10 years of experience, he developed strategies, built relationships with development organizations and created new products and services that increased the customer base and profitability of both companies. Marty joined thePlatform in 2006 as Director of Marketing.

thePlatform currently provides online video publishing and management for a host of well known consumer brands, including: BBC, CNBC, CBS' College Sports TV, Court TV, Comcast, Gannett, Hearst, Helio, HIT Entertainment, PBS KIDS Sprout, PRIMEDIA, Scripps, Sony/BMG Music, Vongo, Telstra, Verizon Wireless and dozens of other companies.

Press Contact:
Stacy Oaksmith, JLM Partners for thePlatform, stacy@jlmpartners.com, 206-381-3600

HIT Entertainment, a leading provider of quality preschool entertainment, announced today that thePlatform, the leading "white-label" broadband publishing company, has been selected to manage the back-end video platform for HIT's brand specific web channels and the syndication of its world-renowned children's videos to other destination websites in multiple countries around the world.

thePlatform launched video on the US Thomas & Friends site in late October and saw more than 3 million streams in the first two weeks. The roll-out of video on HIT's other brand sites such as Angelina Ballerina™, Barney™, Bob the Builder™, and Fireman Sam™ will continue through 2008. In addition, thePlatform will manage and publish online video for other HIT Entertainment properties such as Guinness World Records.

"HIT is always looking for new and innovative ways to expand distribution of our award-winning content," said Robert Weisstuch, Senior Vice President/Chief Information Officer, HIT Entertainment. "By utilizing thePlatform, we will implement an online publishing and management system that can handle our needs and be flexible enough to grow with our content and viewers into the future."

"HIT Entertainment's family of brands includes some of the most well known and respected characters on the planet - especially by families with young children," said Ian Blaine, CEO, thePlatform. "We've worked closely to automate HIT's online video initiatives for both HIT owned and third-party represented properties. With a centralized system in place, HIT can focus their energies on their primary business of creating new and compelling family content."

thePlatform currently provides online video publishing and management for a host of well known consumer brands including BBC, CNBC, CBS' College Sports TV, Court TV, Comcast, Hearst, Helio, PRIMEDIA, Scripps, Sony/BMG Music, Vongo, Telstra, Verizon Wireless and dozens of other companies.

Media companies interested in publishing or syndicating their content across the web and mobile phones should visit www.thePlatform.com .

About HIT Entertainment

HIT Entertainment, owned by private equity investment group Apax Partners, is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Fifi and the Flowertots™ in North America and Japan and acts as a worldwide representative for The Jim Henson Company's library of classic family brands and as representative for The Wiggles® in the UK. HIT also owns the Guinness World Records™ publishing and television property. Launched in 1989, HIT's lines of business span television and video production (including studios in the US and the UK), publishing, consumer products licensing and live events. With a catalogue of more than 1,000 hours of young children's programming, HIT sells its shows to more than 240 countries worldwide, in more than 40 different languages and has operations in the UK, US, Canada, Hong Kong and Japan. In 2005, the Company joined Comcast Corporation, PBS and Sesame Workshop to launch PBS KIDS SproutSM, a 24-hour digital cable channel and VOD service for preschoolers. For more information, visit www.hitentertainment.com.

About thePlatform

thePlatform™, a subsidiary of Comcast, is the leading broadband video ASP for content providers, broadband media sites, and mobile businesses. thePlatform currently manages and publishes online video on behalf of some of the most well known consumer brands, including: BBC, CNBC, CBS' College Sports TV, Court TV, Comcast, Hearst, Helio, PRIMEDIA, Scripps, Sony/BMG Music, Vongo, Telstra, Verizon Wireless and dozens of other companies.

Press Contacts

Jeremy Pemble, JLM Partners for thePlatform, jeremy@jlmpartners.com, 206-381-3600
Stacy Oaksmith, JLM Partners for thePlatform, stacy@jlmpartners.com, 206-381-3600

thePlatform, a leading "white-label" broadband video publishing company, announced today that it has been tapped by PBS KIDS Sprout as the backend video platform for the 24-hour preschool network's website (SproutOnline.com).

thePlatform will manage the publication and delivery of online video clips from Sprout's lineup of children's shows to the network's website. The site currently offers video clips from popular preschool shows such as Angelina Ballerina™, Barney and Friends™, Berenstain Bears™, Bob the Builder™, Caillou®, Dragon Tales™, Fireman Sam™, Make Way for Noddy™, Pingu™, Sagwa: The Chinese Siamese Cat™, Sesame Street®, Teletubbies™, Thomas & Friends™ and Zoboomafoo™. Sprout was created as a partnership among Comcast Corporation, HIT Entertainment, PBS and Sesame Workshop and is available on digital cable and satellite television to 35 million homes.

"ThePlatform's system allows us to bring the Sprout experience to the web in an engaging and convenient way for parents and preschoolers," said Eileen Diskin, vice president of marketing, PBS KIDS Sprout. "It gives our viewers the ability to access and watch clips from their favorite shows anytime, in a user friendly way with a system that also streamlines business processes and allows us to quickly refresh content and grow our online presence."

"Sprout offers one of the most popular children's programming lineups available on both television and on demand today, and we're pleased to help them expand that presence with online video," said Ian Blaine, CEO, thePlatform. "Programmers like Sprout need a path to publishing content that is scalable and enables them to seamlessly work with diverse technology partners and advertisers in a centrally managed way."

thePlatform currently provides online video publishing and management for a host of well known consumer brands, including BBC, CNBC, CBS' College Sports TV, Court TV, Comcast, Hearst, Helio, PRIMEDIA, Scripps, Sony/BMG Music, Vongo, Telstra, Verizon Wireless and dozens of other companies.

Media companies interested in publishing or syndicating their content across the web and mobile phones should visit www.thePlatform.com .

About thePlatform:

thePlatform™, a subsidiary of Comcast, is the leading broadband video ASP for content providers, broadband media sites, and mobile businesses. thePlatform currently manages and publishes online video on behalf of some of the most well known consumer brands, including: BBC, CNBC, CBS' College Sports TV, Court TV, Comcast, Hearst, Helio, PRIMEDIA, Scripps, Sony/BMG Music, Vongo, Telstra, Verizon Wireless and dozens of other companies. .

Press Contacts:

Jeremy Pemble, JLM Partners for thePlatform, jeremy@jlmpartners.com, 206-381-3600
Stacy Oaksmith, JLM Partners for thePlatform, stacy@jlmpartners.com, 206-381-3600

What must be put into place to shape a successful all-IP entertainment and communications service? In ScreenPlays online magazine, read CEO Ian Blaine's insights on how thePlatform is bringing together content discovery, personalization, and advertising to prepare broadband for the television environment.