TubeMogul

InPlay: Rich Engagement, Performance Data for thePlatform users

TubeMogul InPlay’s analytics are relied on daily by thousands of top video platforms, media companies and advertisers. These very same analytics are now yours — free. InPlay’s self-serve suite seamlessly integrates into any thePlatform’s player within minutes and can be set up to track ANY custom dimension.

Metrics tracked include:

• Views and unique viewers
• Viewed minutes, audience attention span and completion rates
• City-level audience geography
• Views and viewed minutes from video player embeds
• What sites and search terms are referring viewers
• Performance metrics like bandwidth delivered (and wasted), rebuffer rates by geography
• And more…

All data is easily shared to clients and exported via Excel, data feeds and APIs. TubeMogul InPlay’s metrics can also be compared by any custom dimension or time-frame, creating endless possibilities to increase publishers’ bottom lines.