Adobe SiteCatalyst® Powered by Omniture®
Adobe SiteCatalyst provides marketers with actionable, real-time intelligence about digital strategies and marketing initiatives. Adobe SiteCatalyst helps marketers quickly identify the most profitable paths through a website, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site, and identify critical success metrics for online marketing campaigns. Adobe SiteCatalyst is part of the Adobe® Online Marketing Suite of applications for online business optimizations.
thePlatform PDK includes a plug-in component that automatically tracks video selection and completion rates and sends the results to Adobe SiteCatalyst, powered by Omniture, for reporting. The plug-in tracks clip progress using the standard SiteCatalyst tools.
- Optimize video performance – Access in-depth data on individual videos, comparisons between videos, video ad reporting, and which part of the video is most engaging.
- Interactive video reporting – Access a prebuilt set of reports summarizing key video related metrics in a dashboard-like view with interactive, clickable charts and graphs to easily find statistical outliers and increase video viewership.
- Learn how video impacts various types of content consumption – Easily sub-relate video data and view video metrics in non-video reports, such as discovering how many page views individual videos are generating.
- Optimize video advertising – With Adobe SiteCatalyst, digital marketers can find sweet-spots for ad placement by seeing the most viewed video sections.
- Measure video popularity – Follow video use across 90% of all video sharing sites to understand the impact and effectiveness of viral video campaigns to better monetize online videos.
- Natively measure Adobe Flash® video – Adobe ActionSourceTM method for natively tracking Flash applications used with the ActionScript® programming language (Flash and Flex).
