Gloto

Brand-safe personalization and engagement

Gloto’s integrated social media platform permits leading media companies and publishers to safely blend user-generated content (UGC) with branded content to increase revenue generation, user engagement, and reach. Personalized brand-centric experiences can be created on-the-fly and virally distributed over the web and on mobile devices via widgets and mobile messaging services (SMS/MMS). Built-in moderation tools assure that all user content meets the quality standards of the brand thereby maximizing advertising revenues for the publisher.

Gloto has developed a turn-key service that allows users to easily submit content from any device or client (mobile, desktop, web, IM,
email) and have the moderated content immediately available from within thePlatform MPS for mash-ups, monetization, and distribution. Built-in social networking and personalization features enhance user engagement and drive traffic in a brand-safe manner.