DoubleClick

Differentiate your streaming video inventory

DoubleClick In-Stream is a video ad serving solution that makes monetizing video assets easy.

thePlatform Player Dev Kit (PDK) includes a plug-in that parses data files from DoubleClick In-Stream and automatically integrates those playlists into the set of playable media files.

DoubleClick’s ad serving platforms now fully comply with the IAB’s expanded VAST 2.0 standards, allowing you to work with a broad range of agencies and other third parties who wish to create, host and serve their own video ads.

Maintain Efficiency with DoubleClick Integration

DoubleClick In-Stream helps keep ad operations efficient by integrating with the trusted trafficking, targeting, forecasting and reporting features of the DoubleClick ad serving platform. The integration ensures that your ad operations workflow stays in one system, reducing the potential for costly errors. As a result, video trafficking and the synchronization of companion ads are handled directly in the familiar DoubleClick interface. DoubleClick provides accurate forecasts for your sales team with a single proven system for determining how much video inventory is available to sell. Additionally, DoubleClick offers all the tools needed to quickly compile campaign reports.

Rely on Industry-Leading Reporting

With DoubleClick In-Stream you’ll never lose an online video buy for lack of metrics. Their industry-leading reporting automatically tracks extensive metrics, including mutes, midpoints, pauses, restarts, average view times, and fullscreen views. Plus, it provides the ability to support third-party tracking and VAST Redirects.

Push the Envelope with Video Ad Effects

DoubleClick In-Stream helps you respond to advertisers and agencies looking to create unique, exciting branded experiences by providing easy access to custom effects. Plus, with DoubleClick In-Stream the user experience and ad effects are completely in your control. You’ll have the flexibility and control to monetize video in a way that balances the needs of the advertiser with the needs of your viewers.