BlackArrow

BlackArrow is an independent provider of multiplatform ad management for viewer-controlled video. Built from the ground up for video, the BlackArrow advertising system enables content providers to resolve the challenges of reaching today’s fragmented audiences who increasingly view video programming outside traditional linear airtimes.

Using the BlackArrow system, content providers can offer their advertisers new ad types, sponsorship packages, and campaigns that combine ad units in unique ways to boost brand and product awareness. Programmers, distributors, and advertisers can all benefit from the more flexible ad models.

To get started with BlackArrow and thePlatform, simply download a copy of the BlackArrow PDK plugin and drop a single line of code into thePlatform’s player embed code. BlackArrow’s plugin then runs along with the player, and will automatically make requests to the BlackArrow Ad Decision Server at appropriate intervals. A media player created with the PDK can display a range of industry-standard ad units, such as video ads, overlays, and companion banners.