Auditude

Auditude’s SWF plug-in to thePlatform Player Development Kit (PDK) manages advanced rich media and video ad delivery and is fully integrated with thePlatform’s media publishing system (mps). All metadata attributes are automatically populated inside the Auditude ad platform, so you don’t need to generate ad tags manually. Tag fields include content owner, title, episode, availability dates, genres, and ad pacing logic. At the point of ad playback, the Auditude plug-in does the ad decisioning and parses external ad providers as needed.

Features of the integration include:

  • Ad load and pacing management. The plug-in uses information on the user “state” to create ad pacing (i.e., content to ad ratios, or content to time ratios), and frequency capping. Additional examples include “pod logic” for multi-ad placement with a break. For example, 2 × 30 seconds for a 60 seconds break.
  • Campaign management and targeting. Auditude’s solution includes pricing models for Sponsorships (with share of voice), standard, and preemptible (auction CPM). The four pacing models are even delivery, fast as possible, optimized, and manual. You can target content, context, and users via native metadata and custom key values.
  • Composite ad management. To support advertiser requirements, the plug-in manages advanced composite ads including overlays, video rolls, in-stream video (user-initiated via overlay), bugs, and on-page rich media via iFrame. Campaign optimization. Manage campaigns for first-party sales, preemptible inventory, and sponsorship while enabling traffickers to understand contenting/competing priorities and campaigns.
  • Forecasting. Use multi-dimensional, real-time forecasting for impression availability by content, genre, geography, and custom targeting parameters.
  • Reporting. The solution offers real-time, granular-level, IAB-standard reporting for delivery and impression logic, and includes custom reports for all available targeting, sales, and impression variables.
  • Multi-party sales/ demand management. Implement business relationships with ad networks based on inventory sharing, dynamic yield models (CPM auction), and targeting means.
  • Partner management. Manage revenue sharing, syndication sites, seller rules, and targeting availability for partner sites, content, or sales teams.
  • ontent rule management. Apply category exclusivities (e.g., no beverage ads), ad loads, ad pacing, seller rules, groups, and genres.
  • Advanced targeting. Apply user and context targeting via key value pairs.