April 6th, 2009
Just how easy, or not, will it be to make something like Jeff Bewkes' vision for TV Everywhere a reality? Depends on who you ask.
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February 24th, 2009
FierceOnlineVideo recently caught up with Ian Blaine, CEO of thePlatform, the Seattle, Wash.-based online video management and syndication platform.
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February 9th, 2009
thePlatform, the leading white-label video management and publishing company, today introduced two new, optional services designed to reduce the overall cost of delivering broadband video for small and mid-sized media companies.
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January 30th, 2009
"Despite the overall economic climate, the consumption of premium online video continues to grow, especially for our customers," said thePlatform's Ian Blaine, whose clients include news organizations such as The Associated Press, News Corp. and others"
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January 19th, 2009
thePlatform, the leading white-label video management company, and News Digital Media, the online business of News' Corporation's Australian subsidiary News Limited, today announced that thePlatform will publish and manage online video across 50 News Digital Media properties, including news.com.au and major newspaper websites, including The Australian. The agreement also calls for thePlatform to provide broadband video publishing services to News Limited's major magazine properties including Vogue.com.au and NotebookMagazine.com.au.
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December 9th, 2008
"Video views exploded across the industry," writes Ian Blaine, CEO of thePlatform and SVP, content publishing, for Comcast Interactive Media (CIM) in an end of year post on his Web site.
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November 17th, 2008
Ready for interactive, on-demand TV ads in the palm of your hand? Even if you are, your phone -- or your wireless operator -- may not be.
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November 4th, 2008
Boston.TV Taps Azuki Systems and thePlatform to Deliver Optimized Mobile Video ExperienceAzuki Systems, Inc., an innovator in the interactive mobile media technology market, today announced it is working with thePlatform, the leading white-labeled video management and publishing company, to extend Boston.TV's desktop content to mobile devices, and enable the rapid and seamless socialization of rich mobile media.
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October 8th, 2008
Media companies should invest in describing their content with metadata, to make it discoverable and make it as easy as possible for consumers to engage with, experts suggest.
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October 7th, 2008
Today, during a morning keynote at Contentonomics in Los Angeles, Ian Blaine, CEO of thePlatform, disclosed that thePlatform's clients, as tracked by comScore's Video Metrix, had a combined total of 329 million video views in July of 2008.
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