July 28th, 2010
Read thePlatform CEO, Ian Blaine's guest article in MediaPost's Online Video Insider.
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July 14th, 2010
In a recent interview with SNL Financial, thePlatform VP of Sales and Marketing, Marty Roberts discussed over-the-top delivery within the cable industry.
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June 29th, 2010
TV Everywhere (TVE) is on every- body’s lips but in a lot fewer living rooms—at least officially—than might have been expected a year ago when Time Warner inc. and Comcast execs announced it was on its way. While pay- TV execs have excitedly talked about what it should be and what it could be, few operators have jumped feet-first into the fire, creating a void that content owners, programmers and even apple and Google are edging in on.
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June 22nd, 2010
thePlatform, the leading white-label video publishing company, announced today that its video publishing system can enable customers to publish video across a wider range of popular over-the-top (OTT) services and IP-connected set-top boxes, TVs and Blu-ray Players. With a decade of experience managing cross-platform video publishing initiatives for leading media and entertainment companies, thePlatform outlined its intent to help customers leverage the expanding number of IP-connected home entertainment systems, including the upcoming Google TV platform.
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May 20th, 2010
Comcast Media Center and thePlatform today announced that they have collaborated with Nielsen to validate that their online video publishing solutions successfully preserve Nielsen’s audio watermarks, allowing online publishing of premium, ad-supported video content. Nielsen’s ratings system uses these watermarks to measure audiences for both video programming and commercials. This system provides the C3 ratings, which are the basis for the majority of television advertising negotiations, and will be extended to video viewing on the Internet this fall. This validation is the next logical step in advancing longer-term efforts to provide multi-platform audience measurement for media and entertainment companies served by thePlatform and Comcast Media Center.
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March 16th, 2010
thePlatform's SXSW panelists are professionals in the children's media industry. They met to discuss challenges and solutions for this diverse and growing niche audience, and what methods and technologies have brought them success.
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March 3rd, 2010
At the “TV of Tomorrow Show 2010” today in San Francisco, thePlatform, the leading white-label video publishing company, unveiled a new social media player enabling media companies to embed and share premium online video across leading social networks. In addition, thePlatform’s newest Player Development Kit (PDK 4.2) provides standard features that enable consumers to more easily share their favorite clips of premium online video, while preserving the financial obligations between content owners, advertisers and distributors.
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February 1st, 2010
For the past decade, thePlatform has been at the forefront of the online video industry, managing high profile, cross-platform initiatives for some the world’s most recognized media companies and brands. Today, concurrent with the company’s 10th anniversary, thePlatform launched mpx Beta, a radically re-engineered video management system designed to deliver an unmatched combination of efficiency and scalability for publishing online video.
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November 18th, 2009
Programming networks face an increasing number of technical options and requirements as they evaluate their "TV Everywhere" plans. Today, thePlatform, the leading white-label video publishing company, announced a new suite of features designed to enable programmers to provide "TV Everywhere" capabilities on their own Web sites, while preserving their financial and content rights arrangements with TV service providers.
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October 6th, 2009
thePlatform, the leading white-label video management and publishing company, and Tremor Media, the leading online video media company, have partnered to introduce a new set of comprehensive advertising management features for online video as part of thePlatform's media publishing system (mps).
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